Bike Share Equity

Bike share equity programmes aim to increase the accessibility of bikes to all people breaking down barriers such as ability or income through shared bikes.

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The bike share sector is developing initiatives and incentives to encourage new ridership. There are a range of examples emerging where operators are working with job centres and community groups to offer affordable memberships with cash based payments and out-reach work to encourage under-represented groups to access the bikes. The introduction of electric bikes is helping a wider range of people access the convenience of bike share.

Bikeplus would like to see this good practise extended across the UK by developing an equity programme, if you are a community group or an interested in offering shared bikes please contact chris(at)bikeplus.org.uk

UK equity examples

  • UK Bike Share Users Survey shows more women cycling
  • Shared Electric Bike Programme: Electric bikes can attract new riders: One in three of the people using the Shared Electric Bike Programme bikes had rarely or never cycled before they started using the shared electric bikes
  • PEDALL, All-ability adapted electric bikes in New Forest National Park
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  • Peloton Liverpool provide maintenance support for Citybike training adult ex-offenders to Level II Cytec
  • Bath North East Somerset Council have offered a low cost membership scheme of Nextbike for people Not in Education, Employment or Training.

US case study: Divvy for Everyone (D4E), Chicago Bike Share

  • Chicago implemented a means tested equity programme offering $5 a year for low income people with $1.50 charge for over 30 minutes, compared to standard pricing of $99.00 for a year
  • The city wide programme facilitated enrolment, outreach and engagement through the Local Initiatives Support Coalition (LISC) – Centers for Working Families. Chicago DOT also partner with Slow Roll Chicago on targeted outreach, education and engagement in the Southside neighbourhood of Bronzeville.
  • To provide access of Divvy to those without smart phones access, cash payments were made available in 7/11 stores
  • The D4E project has achieved 9,000 sign ups, 82% have used Divvy with 900 active members
  • Total Divvy system trips: 9.8 million, 6.8 million made by members

US organisations have a range of equity ideas and projects: