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Pfizer's multi-faceted transport plan was adopted by the company in 1999. Since then, impressive progress has been made, resulting in a modal shift of 12% from single-occupancy vehicle use and car sharing up by 15% in the same period. A unique aspect of the travel plan is Pfizer's parking 'cash out' system. This operates by crediting £2 per day to those who do not bring a vehicle on to the site. The scheme also extends to car sharers and motorbike users and is credited to salaries at the end of each month.
Car sharing is further encouraged by way of an intranet-based journey matching service. The programme 'scores' potential matches to indicate the likely success of the share. Pfizer has appointed an administrator to help with any car share enquiries and has produced an 'It takes two to make a difference' leaflet in support of the scheme. In the future, Pfizer would like to see a high occupancy vehicle lane between Ramsgate and Sandwich and will continue to develop more ambitious targets for traffic reduction.
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