CASE STUDY
Marks & Spencer Financial Services, Chester
Located on a business park on the outskirts
of Chester, M&SFS faced a challenge when they became unable to guarantee a
parking space for each employee. In late 1997 a travel plan was introduced,
with a car share matching service at the centre of the plan. An important
element in the popularity of the car share scheme is thought to be the
generous incentives on offer, whereby staff are rewarded with a £20 M&S
voucher upon joining, followed by a choice of road tax/ car service or petrol
voucher after 6 months and a £50 M&S voucher after an additional year of
sharing. These incentives, together with the 100 dedicated priority car share
spaces (and a guaranteed ride home should the lift not materialise) have
resulted in a total of 31% of staff car sharing on one or more days per week,
exceeding the company target of 30%.
Download
M&S travel plan report (pdf 40kb)
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