CAR CLUB LOGO AND MARKETING CAMPAIGN
Generic logo and PR campaign designed to promote car clubs
A new generic logo and website
for car clubs has been commissioned by
Carplus and the London Borough of Lambeth with funding by Transport for London. The logo (designed by London-based
agency Provokateur) is a marketing tool for the public sector to use to raise
awareness of car clubs wherever non operator specific branding is required. A
range of marketing materials have also been created for London Boroughs to use,
based upon the new branding which are available for all local authorities to use.
The logo can also be used on road signs adjacent to car
club parking bays, the new design has been approved for this purpose by the
Department for Transport in London and beyond. The new parking sign which
should help to reduce illegal parking and raise awareness of the concept, was unveiled at
the Carplus Parking Seminar in January 2008. Guidance from the DfT on
the use of the logo is attached below. It outlines how approval is required for
each new sign erected.
Further information
Register
and download
car clubs logo, artwork and Guidelines.
Download
car club parking sign (pdf 24kb)
Download
pdf of technical drawing of car club parking sign (pdf 77kb)
Download
technical drawing of car club parking sign (eps 85kb)
Download
technical drawing of car club logo (pdf kb)
Download
Guidelines for use of Car Clubs Parking sign (pdf 9kb)
Visit www.carclubs.org.uk
